UwUlyBrand Book v1.0
Section 6 and 17

Wordmark Type Test

Comparing the "UwUly" wordmark across three typefaces where the lower w acts optically as a cat mouth.

Shippori Mincho (Selected)Primary

At 40px:

UwUly

At 28px:

UwUly

Literary, warm, and precise. The brush curves give the w a gentle, beckoning smile without drawing a cartoon cat.

Zen Maru GothicAlternative

At 40px:

UwUly

At 28px:

UwUly

Rounded terminals and approachable geometry. Slightly more casual, suited for mobile app badges.

Zen Kaku Gothic NewBody Family

At 40px:

UwUly

At 28px:

UwUly

Crisp and neutral with subtle stroke modulation. Used as the primary interface and body typeface.

Section 5 and 14

Color Palette and Tints

Strict solid colors only. Zero gradients, zero glows. Depth comes only from 1px hairline borders and 2px hover lifts.

Light Theme (Washi)

#F7F4EE

Washi (bg)

Page background

#FBF9F5

Paper (surface)

Tiles and cards

#1F2328

Sumi (ink)

Headings and body text

#5B6168

Sumi soft

Captions, helper text

#3F5B7A

Ai indigo

Primary buttons, links

#34495F

Ai deep

Hover and active states

#8A9A7B

Matcha (fill)

Chart marks and fills

#5E6F52

Matcha deep

Positive text and icons

#E8DCD8

Nezu

Tags and neutral pills

#B8975A

Kin gold (fill)

1 accent per screen

#8A6A2E

Kin deep

Gold text when required

#E4DFD6

Hairline

1px borders and dividers

#9B3B33

Beni

Errors and destructives

Bento Tile Tints (Max 3 per bento cluster)

#E3E9F0

Indigo tint

Demo tile, active states

#E6EBDD

Matcha tint

Editable tile, success states

#E8DCD8

Nezu tint

Soft highlights, tag fills

#F1E8D6

Gold tint

Promise tile, subtle honors

Dark Theme (Yoru)

#14171A

Yoru bg

Dark page background

#1B1F23

Yoru surface

Dark tiles and cards

#E8E4DC

Yoru text

Primary dark text

#A3A8AD

Yoru text soft

Secondary dark text

#2A2F34

Yoru hairline

Dark borders

#8FA9C7

Yoru indigo

Action indigo on dark

#9DAD8E

Yoru matcha

Dark positive accent

#C9A96A

Yoru gold

Dark gold highlight

#D98079

Yoru beni

Dark error accent

Section 5

WCAG Contrast Ratios

All copy meets WCAG AA standards. Deep variants are used whenever colors carry words.

Color PairPreviewContrast RatioWCAG Rating
Sumi on washiSample text14.4 : 1Pass AAA
Sumi soft on washiSample text5.7 : 1Pass AA
White on indigoSample text7.0 : 1Pass AAA
Indigo on washiSample text6.4 : 1Pass AA
Matcha deep on washiSample text4.9 : 1Pass AA
Kin deep on washiSample text4.6 : 1Pass AA
Beni on washiSample text6.2 : 1Pass AA
Sumi on tile tintsSample text11.8 - 13.0 : 1Pass AAA
Dark text on yoruSample text14.2 : 1Pass AAA
Dark indigo on yoruSample text7.4 : 1Pass AAA
Section 6

Typography Scale

Display headings in Shippori Mincho, interface and body text in Zen Kaku Gothic New, code and links in JetBrains Mono.

h1 / 56px / line-height 64px (Hero only)

Links that stay alive.

h2 / 40px / line-height 48px (Page headings)

Quiet tools for links and QR codes.

h3 / 28px / line-height 36px (Section titles)

One quiet place for all your links.

h4 / 22px / line-height 30px (Tile titles)

Make a link in seconds

lead / 18px / line-height 28px (Intro sentences)

A calm home for the links and QR codes a business puts out in the world.

body / 16px / line-height 26px (Default text)

What you print on a menu, poster, or card keeps working tomorrow, with clear numbers and zero surprises.

small / 14px / line-height 22px (Secondary text, table cells)

Organize links and dynamic QRs per client with dedicated permissions.

tabular-nums & mono (Telemetry and short links)

https://go.uwuly.com/launch - 48,291 clicks - 99.99% uptime

Section 7

Bento Tile Grid System

Standard tile units: S (1x1), W (2x1), T (1x2), L (2x2), and X (4x1 banner). 20px radius, 1px hairline border, 24px padding.

Tile S (1x1)

Single stat

14,820
Tile W (2x1)

Wide Promise Card

Wide horizontal unit spanning two columns.

Guaranteed durability
Tile S (1x1)

Dynamic

Instant redirect switch

Tile X (4x1 Full Banner)

Full width banner component

Spans all four columns in the desktop grid.

Section 12

Component Primitives

Buttons (40px high, 10px radius), Inputs (44px high), Nezu pills, and hairline table rows.

Buttons (40px high, 10px radius)

Inputs (44px high, 10px radius)

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