Privacy Policy

Last updated: November 3, 2026

1. Introduction

uwuly respects your privacy. This policy explains what data we collect, how we use it, and your rights regarding your data.

2. Data We Collect

Account Information

  • Email address (required for account creation)
  • Password (stored securely, hashed)
  • Display name (optional)
  • Profile photo (optional)

Link and QR Code Data

  • Short link slugs and destination URLs
  • QR code designs and settings
  • Tags, folders, and custom metadata
  • Creation and modification timestamps

Analytics Data

  • Click timestamps
  • Country (derived from IP address, not stored)
  • Device type (mobile, tablet, desktop)
  • Operating system and browser
  • Referrer URL

Technical Data

  • IP address (not stored permanently, used for analytics only)
  • Browser and device information
  • Cookies for authentication and preferences

3. How We Use Your Data

We use your data to:

  • Provide and maintain the service
  • Process your transactions and manage your subscription
  • Send you service-related notifications
  • Provide customer support
  • Improve and optimize the service
  • Prevent fraud and abuse

4. Data Sharing

We do not sell your personal data. We may share data with:

  • Service providers: Payment processors (Razorpay), hosting (Firebase/Google Cloud), email delivery
  • Legal requirements: When required by law or to protect our rights
  • Business transfers: In case of merger, acquisition, or sale of assets

5. Data Security

We implement industry-standard security measures to protect your data:

  • Encrypted connections (TLS/SSL)
  • Secure password hashing (bcrypt)
  • Firestore security rules to isolate user data
  • Regular security audits

6. Data Retention

  • Active accounts: Data retained as long as your account is active
  • Deleted accounts: Personal data deleted within 30 days. Analytics data anonymized.
  • Analytics data: Retained according to your plan (30 days to 2 years)
  • Legal obligations: Some data may be retained longer if required by law

7. Your Rights

You have the right to:

  • Access: Request a copy of your data
  • Correction: Update inaccurate or incomplete data
  • Deletion: Request deletion of your account and data
  • Export: Download your data in CSV format
  • Object: Object to certain data processing activities

8. Cookies

We use cookies for:

  • Authentication (keeping you signed in)
  • Preferences (theme, language)
  • Analytics (understanding how the service is used)

You can disable cookies in your browser settings, but some features may not work properly.

9. Third-Party Services

  • Firebase/Google Cloud: Hosting, authentication, database
  • Razorpay: Payment processing
  • Google Safe Browsing: URL safety checks

These services have their own privacy policies. We recommend reviewing them.

10. Children's Privacy

uwuly is not intended for users under 13 years old. We do not knowingly collect data from children. If you believe a child has provided us with data, contact us to have it removed.

11. International Data Transfers

Your data may be processed in countries outside India (e.g., Google Cloud data centers). We ensure appropriate safeguards are in place to protect your data.

12. Changes to This Policy

We may update this policy from time to time. We will notify you of material changes by email or through the service. The "Last updated" date at the top reflects when changes were made.

13. Contact

For questions about this policy or to exercise your rights, contact us at: Contact page